GAIN Career Day ‘25
Future-proofing your B2G Marketing Career: Strategies for Professional Growth, Visibility and Agility
Free Event July 30, 2025 | Conference 8am - 1pm | 1:1 Afternoon Coaching until 3pm
Carahsoft Conference & Collaboration Center | 11493 Sunset Hills Rd, Reston, VA
The B2G marketing role is being redefined—rapidly and radically.
The B2G marketer stands on the edge of a new era. Shaped by generative AI, intelligent agents, accelerated product cycles, a wildly dynamic government market and companies that are struggling to adapt to it all. As we consider our paths forward, we find ourselves asking:
How is the role of government marketer changing?
How do I navigate change and transition in my professional world?
What does my career advancement look like?
How chart my next steps?
How do I find and land the job that I want?
Join us on July 30th as we explore the future
of government marketing careers
Brought to You By:
This is not your typical fluffy networking event.
It’s real talk, strategic career sessions and coaching-built for the modern B2G marketer and designed to inspire, equip and connect.
Keynote Speaker
Katharyn White
Head of Marketing, Google Public Sector
Morning sessions that deliver insight.
Lunch and Networking that Fuels you
The Coaching Lounge: Book 1:1 time with industry experts to help you:
- Re-imagine your professional identity and amplify your personal brand
- Elevate your LinkedIn and resume to stand out in a crowded market
- Unlock personalized insight to fuel your career growth
Agenda
8:30 AM
9:50 AM
Networking and Breakfast
7:30 AM
Welcome and Opening Remarks
8:20 AM
Juliana Slye
CEO, Founder, Government Business Results
Keynote: How the Role of the B2G Marketer is Evolving
AI is here to stay. GPTs are delivering at the task level. AI Agents are starting to appear on org charts. Companies are delivering new products faster than ever. And the B2G customer market is more dynamic than ever. The result is a new ops tempo that can’t be met at a purely human level. Marketers need to retool, rethink and rework how they approach what it means to be a marketer in this space.
Katharyn White
Head of Marketing, Google Public Sector
How do I navigate a big transition?
Whether it’s a career move you planned—or one that blindsided you—navigating major transitions is one of the most defining (and daunting) moments in any professional journey. In this candid and empowering session, we’ll explore the three core types of transition: those we choose (internally or externally), those thrust upon us (layoffs, organizational change, ageism), and those driven by rapidly evolving technologies and market forces. You’ll learn how to prepare before a transition hits, identify and articulate your transferable skills, and chart a path forward with clarity and confidence. Whether you're considering what’s next, contemplating a new move or recalibrating after a pivot, this conversation offers the insight, tools, and community to help you move with purpose.
9:00 AM
Lesley Rogers - Moderator
CEO, Owner, LMR Strategies, LLC
Brian Chidester
Head of Global Strategy and Innovation, Adobe
Trish Barber
Owner, 3Ways Digital
Jon Moore
Director, Global Public Sector, Salesforce
How do I find and get the job that I want
In a rapidly shifting job market, the key to standing out isn’t just your résumé—it’s your brand. This interactive session will help government marketers at all levels define and amplify their unique professional value. We’ll explore how to set yourself apart in a saturated space, use internal and external tools to shape your brand, and leverage your network and community for meaningful connection. From navigating conversations with recruiters to finding the right growth channels and using AI thoughtfully (without losing the human touch), we’ll share practical strategies to help you rise above the noise and land the role that aligns with your goals and your story.
Allan Rubin - Moderator
Vice President Segment Marketing, Granicus
Stephen Ellis
Global Product Marketing Director, Pub Sec, ServiceNow
Kelli Hrivnak
Founder and Principal Recruiter, Knak Digital
Sue Keith
Corporate Vice President, Landrum Talent
10:45 AM
Break and Mimosa Bar Opens
10:35 AM
How do I chart and grow my career?
Navigating a successful marketing career requires more than ambition—it demands intention, adaptability, and clarity of purpose. In this inspiring and tactical session, we’ll explore how to chart a path from execution to strategic leadership in the ever-evolving world of government marketing. Whether you’re weighing the benefits of specialization versus broader leadership roles, considering a move across industries, or eyeing your first (or next) leap into the unknown, this session will offer frameworks and real-world guidance to help you move forward with confidence. You’ll learn how to position yourself for growth beyond government, stay relevant amid industry shifts, leverage mentorship and community support, and ultimately build a career that reflects both your strengths and your aspirations.
Sherri Sirotzky - Moderator
Top Account Field Marketing Manager, IBM
Marni Puente
Chief Marketing Officer, SAIC
Eileen Rivera
VP Communications and Public Relations, Maximus
Internal advancement: What they’re not telling you
You’ve put in the work—but moving up inside your organization isn’t always about what’s on paper. This session pulls back the curtain on the real (and often unspoken) factors that shape internal career growth in government marketing. We’ll tackle how to navigate workplace politics, master performance reviews, and refine the soft skills that matter most—even if no one’s telling you they do. You’ll also learn how to tailor your strengths, build a transferable skill set, and prepare for next-level opportunities—even when the “next” role doesn’t exist yet. Whether you're feeling stuck or plotting your next move, this session gives you the strategic insight, tools, and confidence to own your upward trajectory.
Karen Scott
Director of Federal Marketing, Denodo
11:35 AM
Lauren Franco
Director, US Public Sector Field Marketing, Nutanix
Jae Corey
Sr. Director Field Marketing, Americas, Cohesity
Christina Morrison - Moderator
Public Sector Marketing Leader, NVIDIA
Nicolette Pizzitola
Executive Coach, Career Strategist and Speaker, Compass Point Associates
12:20 PM - 2 PM
Program Closing and Takeaways
12:15 PM
Juliana Slye
CEO, Founder
Government Business Results
Lunch & Networking
After an incredible morning of speakers, sessions and insights, it is time for some lunch and networking. And, are you ready for your close-up? We’re offering complimentary headshots throughout the afternoon to help you polish your profile and power up your presence!
12:45 PM - 3:15PM
Coaching Lounges Open for Individual 1:1 Coaching Sessions
Level up your career at our 1:1 Coaching Lounges where you can book a session to meet face-to-face with top industry experts for personalized guidance on LinkedIn branding, résumé upgrades, recruiter-ready polish, and real-world strategies for advancement. We have some of the most sought-after coaches in the business and you can get a 20 minute 1:1 session with one of them at no cost!